Representatives of NEOLA Systems attended IBC 2026 in Amsterdam — one of the leading international events for the television, media, and video industries.
For NEOLA, taking part in IBC is not only about discovering new technologies. It is a chance to see how the media market is evolving, talk directly with the companies shaping its future, and better understand the technology challenges businesses will face in the coming years.

Modern media is increasingly an IT business

Today, content production and delivery are impossible without a strong technology foundation. Cloud services, corporate networks, storage systems, cybersecurity, high-performance computing, and artificial intelligence are becoming ever more deeply integrated into media workflows.

The line between traditional broadcast and IT is effectively disappearing.
Creating, processing, storing, searching, distributing, and monetizing content now depends directly on how modern, reliable, and scalable a company’s IT infrastructure is.
This intersection of IT infrastructure, media technologies, and AI is exactly where NEOLA Systems works today.

A dialogue with the market, not technology in isolation

During IBC, the NEOLA team held a series of meetings with technology vendors, long-standing partners and clients, representatives of media companies, and new potential partners.
Conversations like these give far more than an overview of new products.

They show which challenges are already critical for media companies, which technologies are truly ready for implementation, and where the market is still looking for practical solutions.
For NEOLA, this dialogue is especially important: future technology products should be built around concrete business needs, not around technology for its own sake.

IBC as a source of new ideas for ULA

A separate focus of the trip was the further development of the ULA platform.
ULA works with video and audio analytics, speech and text recognition and conversion, and AI-based processing of media content. IBC made it possible to talk directly with broadcast and media professionals and to test which AI use cases have the greatest practical potential today.

Areas that attracted particular interest included:

• automated analysis of large video archives;
• semantic search across media content;
• recognition of people, topics, and events in video;
• transcription and multilingual processing;
• automated metadata generation;
• finding specific fragments in large content libraries;
• automation of audio and video workflows;

using AI without sending confidential content to the public cloud.

On-premises AI as a separate direction

One topic that came up especially often was the confidentiality of media content.
Not every company is willing to upload video archives, internal materials, or sensitive content to public AI services.

That is why on-premises AI solutions — where data is analyzed and processed directly within the company’s own infrastructure — are becoming increasingly relevant.
For media businesses, this may become an important part of their future AI architecture, especially where data control, security, and confidentiality are critical.
This direction is also of particular interest to NEOLA Systems, as it combines the company’s expertise in IT infrastructure, cybersecurity, computing systems, and AI.

What the NEOLA team brought back from Amsterdam

For the NEOLA team, IBC 2026 was more than a technology exhibition. It was an opportunity to check our own vision against the real needs of the market.
The team returned from Amsterdam with new professional contacts, ideas for future projects, potential partnerships, and practical insights for the further development of ULA.
For NEOLA Systems, it matters not only to follow technology trends, but to understand where they can create real business value. The media industry is changing fast, and its future is increasingly being shaped at the intersection of IT infrastructure, data, and artificial intelligence. This is the direction in which NEOLA Systems continues to develop its technology expertise and solutions.